Communications Data Analyst

Overview

Location: Remote

Job Type: Full-Time

Annual Salary Range: $35 to $55 per hour

Job Posting Estimated Close Date: 2/20/2025

Security Clearance: Must possess a Secret or Top Secret (TS/SCI) clearance

INTECON, LLC is seeking a motivated and detail-oriented Communications Data Analyst to support AFWERX’s Strategic Communications Team. This role is responsible for collecting, analyzing, and interpreting communication-related data to evaluate the effectiveness of outreach, in-reach, and engagement initiatives. The selected candidate will leverage data analytics tools to measure campaign performance, stakeholder engagement, and audience insights, providing actionable intelligence to enhance strategic communication efforts.

Roles and Responsibilities

The Communications Data Analyst will:

• Develop and maintain metrics dashboards to track and visualize performance of communication initiatives across multiple platforms, including digital media, social media, email campaigns, events, and websites.
• Create and manage a comprehensive stakeholder engagement database, tracking interactions across various communications platforms (CRM or equivalent system).
• Analyze quantitative and qualitative data to evaluate the effectiveness of communication strategies, campaign performance, and return on investment (ROI).
• Collaborate with the Strategic Communications (StratComm) team to define key performance indicators (KPIs) for communication campaigns and projects.
• Identify trends, patterns, and insights from collected data to recommend evidence-based improvements to communication strategies.
• Conduct surveys, focus groups, and audience research to understand stakeholder perceptions and engagement levels.
• Develop data-driven reports and visualizations, presenting findings and recommendations to leadership and stakeholders in a clear and compelling format.
• Provide data-driven guidance on content strategy, audience segmentation, and campaign targeting for improved engagement.
• Stay up to date with emerging trends in data analytics, AI-driven communication insights, and digital marketing metrics.
• Ensure data integrity, compliance with DoD policies, and adherence to federal regulations for data management and security.
• Collaborate with cross-functional teams to align communication strategies with operational objectives.
• Provide training or guidance to team members on data-driven decision-making to improve communications impact.

Qualifications

Education

Bachelor’s degree in Data Analytics, Statistics, Communications, Marketing, Business Intelligence, or a related field

Experience

• 3+ years of experience in data analytics, communications analytics, or marketing research, preferably in a military, government, or corporate communications environment.
• Expertise in data visualization, reporting, and dashboard creation using Google Analytics, Tableau, Power BI, or similar tools.
• Strong understanding of digital marketing metrics, social media engagement analytics, and SEO performance tracking.
• Exceptional data storytelling abilities, with the capability to translate complex data insights into actionable recommendations for non-technical audiences.
• Experience in survey design, audience segmentation, and customer journey mapping.
• Strong knowledge of statistical methods, predictive modeling, and quantitative data analysis techniques.
• Experience working with CRM systems and data-driven stakeholder engagement tracking tools.
• Ability to manage multiple projects simultaneously, ensuring accuracy and timely data reporting.

Certifications and Training

Preferred certifications:

• Google Analytics Certification
• Microsoft Certified: Power BI Data Analyst Associate
• Tableau Desktop Specialist Certification
• Certified Digital Marketing Professional (CDMP)
• HubSpot Inbound Marketing Certification

Proficiency in:

• Google Analytics, Google Tag Manager, and Google Data Studio
• Power BI, Tableau, and SQL-based data analysis
• CRM platforms (Salesforce, HubSpot, or equivalent)
• Python, R, or other statistical programming languages (preferred but not required)
• Survey tools (Qualtrics, SurveyMonkey, or similar)

Specialized Training in:

• Data-driven communications strategy
• Audience segmentation and targeting
• Performance measurement and impact assessment

Security Clearance

Active Secret Clearance required, with the ability to obtain Top Secret (TS/SCI) if needed.

Benefits:

• Comprehensive Group Health Plans (Medical, Dental, and Vision) coverage.
• Company-paid Short-Term and Long-Term Disability, Life, and AD&D Insurance.
• Flexible Spending Accounts and Supplemental Plans Available.
• Company-paid Training and Development Programs.
• Generous Paid Time Off, Holiday Pay, and Sick Leave.
• 401k Retirement Plan with Company Match.
• Critical Illness and Accident Insurance.
• Employee Assistance Program.

About INTECON:

INTECON (Integrity Consulting), founded in 1999, is a wholly owned subsidiary of Aspetto, Inc. Aspetto is a leading product and technology firm known for its strategic enterprise life-cycle support. With expertise in the acquisition, design, deployment, and sustainment of Federal and DoD tech and tactical systems, Aspetto has made a significant impact since its inception in 2008.

As an 8(a), HUBZone, and ISO 9001:2015 certified company, and a three-time INC.5000 awardee, Aspetto offers an impressive range of capabilities, including Enterprise IT & Cloud-Based Technologies, Software Development & Cybersecurity, Data & Analytics, Intelligence & Professional Services, Logistics, and Tactical Equipment. Together, Aspetto and INTECON strive to drive innovation, preserve quality standards, and demonstrate an unwavering commitment to our nation's security. Our client-centric approach prioritizes innovative, responsive solutions that consistently exceed expectations.

INTECON is proud to be an Equal Opportunity Employer committed to fostering diversity and inclusivity. We firmly uphold the principle of Equal Pay for Equal Work, without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, eligible veteran status, or any other protected characteristic. We welcome qualified applicants from all backgrounds and strive to create a workplace where everyone feels valued and respected.